Medscape LIVE

Interim Marketing Director, Medscape Live

Role: Led global marketing strategy and execution, driving growth and strengthening the brand’s presence across the pharma and biotech industries.

Key Contributions:

  • Strategic Leadership: Defined clear marketing direction and built operational frameworks to enable consistent, integrated campaign execution.

  • Team Development: Mentored emerging marketing leaders, fostering cross-functional expertise and high-performance collaboration.

  • Narrative Strategy: Translated complex therapeutic priorities into cohesive, compelling marketing narratives for pharma and medcomms audiences.

  • Cross-Functional Partnership: Partnered with senior commercial, content, and product leaders to craft strategies aligned with client objectives and therapeutic area goals.

  • Brand Differentiation: Collaborated with partnership teams to elevate Medscape’s value proposition across pharma and biotech sectors.

  • Strategic Advisory: Served as a senior marketing advisor, ensuring alignment between marketing initiatives and business development priorities.

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